Honda Motor Sport Dominate the Market in 2016 - PT Astra Honda Motor (AHM) managed to record positive growth in the sales of sports motorcycle segment throughout 2016, with an increase of 23.6 percent over the previous year. Honda ranks of motor sport last year sold 318 thousand, whereas the previous year only 257 179 units.
The attainment further strengthens the leadership of AHM in the sports segment with a market share of 49.4 percent, up 14.8 percent compared with a market share in the sports segment in 2015 were only 34.6 percent.
General Manager Sales Division AHM Thomas Wijaya greatly appreciate the public confidence in the product and service that the company provides in a variety of economic conditions throughout 2016.
According to Thomas, the economic condition in the country is quite difficult in 2016. However, trust and community support for Honda's motorcycle products even more, especially in the segment of motor sport. "This leads us strengthen its penetration in all segments of the two-wheeler market in the country," he said in a written statement on Wednesday, January 18, 2017.
All New Honda CB150R StreetFire the largest contribution to the achievement in the sports segment Honda with total sales of 152 263 units, followed by Honda CBR series as many as 90 252 units, Honda Verza 71 231 units, and Honda Megapro 4,018 units. Meanwhile, big sport bike Honda sold more than 236 units.
The data obtained from the Indonesian Motorcycle Industry Association (AISI), during the last year, the domestic motorcycle sold 5,931,285 units or slid 8.5 percent compared to total sales in 2015 which sold 6,480,155 units.
In the midst of the stressed market conditions, AHM motorcycle sales accounted for as much as 4,380,888 units, slightly decreased 1.6 percent compared to the year 2015 as many as 4,453,888 units.
Although little changed, as the market share, AHM managed to grow 5.1 percent with a total market share of 73.9 per cent over 2016 to sales of motorcycles in the country.
The attainment further strengthens the leadership of AHM in the sports segment with a market share of 49.4 percent, up 14.8 percent compared with a market share in the sports segment in 2015 were only 34.6 percent.
General Manager Sales Division AHM Thomas Wijaya greatly appreciate the public confidence in the product and service that the company provides in a variety of economic conditions throughout 2016.
According to Thomas, the economic condition in the country is quite difficult in 2016. However, trust and community support for Honda's motorcycle products even more, especially in the segment of motor sport. "This leads us strengthen its penetration in all segments of the two-wheeler market in the country," he said in a written statement on Wednesday, January 18, 2017.
The data obtained from the Indonesian Motorcycle Industry Association (AISI), during the last year, the domestic motorcycle sold 5,931,285 units or slid 8.5 percent compared to total sales in 2015 which sold 6,480,155 units.
In the midst of the stressed market conditions, AHM motorcycle sales accounted for as much as 4,380,888 units, slightly decreased 1.6 percent compared to the year 2015 as many as 4,453,888 units.
Although little changed, as the market share, AHM managed to grow 5.1 percent with a total market share of 73.9 per cent over 2016 to sales of motorcycles in the country.
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